New Chapter: HYT Thankfully, the unique HYT time display will be with us for longer. Kairos Technology Switzerland SA in Neuchâtel takes over the assets of HYT and appoints Davide Cerrato as CEO. When he becomes the creative director, he will actually have double responsibility. With an innate sense of design, he has left his mark on Tudor and Montblanc products. Furthermore, these previous efforts aimed at relaunching a brand (Tudor) and establishing a separate watch division (Montblanc) were the exact combination he needed to put HYT back on track. This time, however, the dimensions, layers, creative freedom, and financial possibilities of decision-making will be different.
acquaintance and difference So what is he going to cook? By fusing mechanical watchmaking and capillary systems, HYT has created a niche for itself that no one really enters. And for good reason. The technology goes beyond the traditional realm of mechanical watchmaking - liquids are often the medium you want to keep away from your timepieces. Building such a system that works as intended, can withstand the shock of wear, and can be repaired is quite challenging. If you look at HYT's 10 years (and some of the development before the company was founded), it's a fairly short time to do this. But now, the technology has been acquired in-house and the market is interested in this complication, so using it as a base is a no-brainer.
Over the past few years, the company has explored a rather artistic direction, rather than thinking about functionality and ergonomics. Improving wear resistance, durability, legibility, and transitioning from a single trick pony to a combination of features developed according to a well-defined product strategy is a priority for Mr. Cerrato. He started this new chapter in black and white - if you visit their website, all the previous work is gone, only the novelty appears.